Writing is not a mystery. It’s your best chance to achieve mastery.

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My secret to writing is not complex: I write like I talk.

Writing in “speak” makes several things easy:

1. As long as you can think, or have an idea, or want to expand a thought, you will never be at a loss for words. Think about it. When you’re on the phone you never say to a friend, “Hold on, I’m trying to think of something to say.” You just say it! When you write like you speak words just flow.

2. Reading what you write in “speak” is much more conversational. Writing in “speak” makes your words easy to read, easy to understand, and, in my case, easy to implement.

3. Editing the next day. Give yourself a fresh look at what you were thinking, and allow yourself to give clarity to your writing.

3.5 Reading aloud as you edit. This one secret will give you more writing power than you can imagine. It exposes every flaw and ensures flow of words and thought.

-Gitomer

 

Jeffrey and YES! standing

 

 

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