An Excerpt From Jeffrey Gitomer’s, 21.5 Unbreakable Laws of Selling

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Which Way Do I Go to Find Success?

I get at least one email a day telling me I can be a success if I just pay the sender a bunch of money and do it their way. The reason these people succeed with “do it my way” ideas is that most unsuccessful people don’t have the confidence to do it on their own. They have no game plan and figure, “Well, if that guy did it, maybe I can too.”

The people who “pay for success” begin to reach for money based on greed, rather than earning money based on drive or love. More often than not, they fail at the process and blame the guy that sold them the formula (or the formula itself).

When you reach for success and can’t quite get there, see it as a lesson and an adventure – not a failure. And if you consider it a failed attempt, take a look at your attitude first.

At no charge to you, here’s my 4.5-step formula for success:
1. Find something to do that you believe in and that you love.
2. Dedicate the time that it takes to become a world-class expert at it. (NOTE: I was taught long ago there are three kinds of experts. An expert, a world-class expert, and THE world-class expert. In order to get where you want to go, in order to become successful, you have to be at least a world-class expert.)

3. You have to believe in yourself and let no one else shake that belief.
4. You have to wake up every morning with an attitude of YES! and have it be
strong enough to shake off the NOs.

And, if you have all of those elements..
4.5 You must then be willing to work hard. Not just “do whatever it takes,” but actually see the vision of completion and fulfillment, and work hard toward that with all your heart, every day.

SUCCESS FORMULA RECAP: If you love it, if you believe in it, if you believe in yourself, and if you’re willing to work your butt off, you can march to success doing it YOUR way.

I just gave you the formula. But why aren’t you moving on it? Why aren’t you jumping at it?

“These 21.5 Laws are the rock foundation of selling. They may be invisible but they are undeniable – and unbreakable.” -Jeffrey Gitomer



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