Two of the things I have found that make the most impact on cultivating, building, and enhancing relationships are giving small personal things and doing small personal favors.
Obviously, the key word there is personal. Over the past year, I have developed the habit of giving my customers autographed children’s books for them to read to their kids or grandkids (or keep for themselves).
I wish I could tell you the emotional impact that I have generated by giving these books. I cannot explain it. Nor can the recipient, who will often send me two-page thank you cannot measure the value of “personal.” Once you touch someone, your friendship with them deepens.
That’s just one example of how relationships get built.
Learn more about connecting and building rich relationships here.