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Unbreakable Law 15: Utilize Voice of Customers

CHALLENGE

One customer can speak louder than a thousand salespeople. And there’s a reason. People will believe other people, way more than they will believe salespeople. I mean, come on, are you going to believe the car salesman or your next-door neighbor who just bought the same car you’re looking at? And it’s not just true with cars, it’s true in everything. Hopefully, it’s true in your business. Hopefully, you’re employing, and deploying, voice-of-customer videos everyplace, but especially in your sales presentations and in your social media outreach. Voice- of-customer doesn’t just establish reputation, it proves it beyond any doubt. Voice-of-customer not only helps make sales, it makes them at your price. How many voices do you have selling for you?

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