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Unbreakable Law 16: Discover the Why


This is the most complex of all laws because it has so many aspects, applications, and requires deep answers. Why are you doing what you do? Why are you willing to risk? Why not? Why are your earnings where they are? Why aren’t they higher? Why do your customers buy? Why do your customers choose your competition? Why are people rude? Many times the answers to these questions require more than one follow-up why question. And more often than not, you don’t even know why.


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