Unbreakable Law 18: Be Perceived as Different
If the customer doesn’t perceive a difference, there is NONE, regardless of your rhetoric. It may be in your speed of response, it may be in a service offering you have, it may be same-day shipping, OR NOT. It may be as simple as answering your phone with a live person. Wanna know what your real difference is? Go get your customer’s perception of why you’re different. Their perception is the only one that matters.