Unbreakable Law 19: Perform Dynamically
The weakest area of most salespeople is their presentation skills. If you possess all the knowledge on the planet, but you have poor presentation skills, your message fall on deaf ears. Think back to college and your most brilliant professor. How impactful were his or her presentation skills in class lectures? They were often the difference between paying attention and not paying attention. It’s no different with your customers. To me, having excellent presentation skills is a given. But the sad reality is that presentation skills are rarely taught or emphasized.
MAJOR CLUE: Once you become proficient at presenting, the real potential for your increased sales power lies in your ability to convert your presentation into a dynamic performance.