Unbreakable Law 6: Earn Reputation
Your sales reputation has five elements: Reputation of your company, reputation of your product, reputation of your service, reputation of the type of people you do business with, and your personal reputation.
Obviously, your personal reputation is at the forefront. But the other four are undeniably important to your overall chances for success. Building a reputation can take years; losing your reputation can take minutes. This law presents the challenge of both building it and preserving it. At the core of your reputation are your ethics, your integrity, your ability to do the right thing all the time, and your truth. Powerful challenge. More than powerful reward.