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Unbreakable Law 7: Be Assertive and Persistent


The age-old question in sales is: “Should I, or shouldn’t I?” This question refers to almost every action a salesperson might take, but it is especially common in the areas of leaving a message, asking for the sale, or when is the best time to follow up. There is no one best answer to any of these situations, but my challenge is: more than you dare. You are about to get a lesson that redefines persistence. It challenges you to build your own self-confidence through attitude, belief, and preparation. And provides answers you can implement and bank on. It revolves around one word: assertive.


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