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Unbreakable Law 11: Ask Before You Tell


Questions are the heart of the sale. Questions convert “selling” to “buying.” Questions uncover facts, needs, motives, emotions, and will lead you to a sale 100 times faster than making your presentation. Knowing this, you’d assume that all salespeople would ask brilliant questions. And you would be wrong.

SIMPLE TRUTH: If you don’t ask amazing, emotionally engaging questions, you will lose to a competitor who does.


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