Uncovering your own secret of selling…Why YOU buy!

Think about the last few things you purchased. They hold the secrets to increasing your sales. Giving a seminar, I was in a stream-of-conscience talking about buying motives and why people buy. As usual I was focused on the customer side, the probable purchaser side, the buyer side of the … [Read more...]

Motives to Buy Are The Most Powerful Motivator to Securing a Sale.

I focus on buying motives. Reason? They’re a million times more powerful than selling skills. Make that a zillion. And here’s the best part -- your competition is still “selling.” Two big questions: How do you uncover buying motives? At the heart of understanding and capturing buying motives is … [Read more...]