It’s Time For Reflection | Part 2

Beyond sales, reflections are about people and moments and books that have impacted you. The lessons you have learned along the way. Things completed and things left undone. Your bucket list and the next thing to cross off. And, of course, your present situation and how you got there.

While it’s a little easier for me to reflect right now, at some point in your life reflection will begin as well. I don’t know the day, and neither do you. But I promise you it will happen. And when it does, it will mark the beginning of a new era. A big picture era that no longer focuses on quota. Rather, it allows you to take a hard look at life. When that transition begins to happen your sales will double.

You’ll no longer be fretting about the subject line in an email. Instead, you’ll be taking actions to build your personal reputation, your personal brand, and your stature in your marketplace.

The transition will help you evolve from salesperson to sales leader. Not manager, leader. You lead your own charge, you lead your own way, you lead your own plan to build your own reputation through the leadership you created with customers.

The way people speak about you.
The way to refer to you.
The way they refer other people to you.
The way that they reward you, not just with sales, but with referrals and accolades.

And hopefully those accolades will show up someplace in your social media profiles or on their blog or their website, and most certainly on Google.

For some of you right now this makes no sense. Reason? Simple, you haven’t begun the reflection process. Save this piece. Your day will come. And as I’ve said many times before, when you get what you want you better be ready.

“One of the biggest and most fatal mistakes that salespeople make is “waiting” for someone else to give you sales tools.” ~Jeffrey Gitomer, author of The Sale Re-defined, our new book, available only on Kindle!

The Two Most Important Words In Sales

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Here are some specific examples of before and after the sale “value ideas.” Think about these and then create your own!

• Sharing industry best practices.
• Manufacturing components and offering plant safety tips.
• Medical devices to doctors and teaching bedside manner.
• Teaching clerks how to close sales when a customer comes in to buy using your coupon or voucher.
• Office supplies and teaching customer service to receptionists and accounting.
• Anything in favor of your customer that helps them increase productivity, communication, operations, morale, and especially profit.

OBVIOUS ANSWER: If you really want to deliver value, ASK YOUR CUSTOMER what he or she considers valuable. Whatever they say, do that, offer that, share that, communicate that, teach that, print that, and say that. In a nutshell, that’s value. Real value. Value perceived.

Guest Blogger Brandon Steiner | Blessings in Disguise

Today I welcome a guest blogger, Brandon Steiner of Steiner Sports Memorabilia. He combined a street-smart upbringing in Brooklyn with a love of sports and serendipity to create the largest sports autograph company in the world. As testament to his moxie, he bought the entire original Yankee Stadium and is selling it item by item. His new book You Gotta Have Balls is a bestseller. Brandon Steiner is a self made man that makes things happen. I am proud to call him my friend. (You can visit Brandon’s blog here.)

mariano-rivera

Could Mariano Rivera’s injury have been one those divine blessings in disguise?

 

Are things “meant to be”? Do events in our lives sometimes work in a certain order?

I’ve debated this with Mariano Rivera many times.

Quick story:

Last spring, right after he got hurt, I went to see Mariano at his house. Over the previous off-season, we had discussed his possible retirement many times, and whether last season would be his final one. Mariano still loved baseball, but he had been looking forward to building his church and spending more time with his family.

Then he got injured, and no one knew what Mariano would do next.

So I went over to his house one day after that, with two interns; we needed him to sign some items, and we needed to go over some marketing stuff. Now that Mariano had some spare time, on account of his injury, appearance requests for him were pouring in.

Mariano greeted us at the door, but then he wouldn’t let us in. He pulled me aside and told me he was upset; he’d explain it to me after signing some stuff while we waited outside.So we stayed on the front steps for 10 minutes while he signed. Then the interns left and Mariano finally invited me in.

We sat down. He still looked pretty upset.

“What’s wrong?” I asked.

Mo said that he had just found out he needed surgery and wouldn’t be able to play for the rest of the season.

He knew he had a torn ACL, so I asked him if he really thought he could come back the same season?

“Yes,” he said. “I’ve been working hard since the injury and I thought I could work through it and avoid surgery. Now I can’t help the Yankees this season.”

I jumped in.

“You have been wondering about what the end of your career would be like,” I said. “You wanted to get the church built, and to spend more time with your family. God has granted your wish and given you exactly that. He’s given you a window into what life will be like after baseball – and you still have the option to come back next year if you want.”

Sometimes our prayers are answered in strange ways:

I think that for Mo, a time to rest and reflect on baseball from a distance, while getting to spend time at home and live fairly normally (grocery shopping, taking the kids to school, watching them play sports, etc.) was a true blessing.

In effect, Mariano was getting to test drive the rest of his life.

Now he can come back this year, with a totally fresh perspective and batteries, and without the mystery of what awaits him after baseball. And I think this will be one of his best years ever.

Not because he can throw harder or anything like that, but because he’ll have even more appreciation for the game he loves.

Sometimes we need to lose the things we value so that we can find them again.

Sometimes we need to open our minds to the idea that any “crisis” might just be another one of our blessings in disguise.

 

“When you have success in one area, that success can help motivate you in another area. The challenge comes when, after great success, the next thing or two that you attempt may not “hit.” That doesn’t mean great success can’t or won’t happen again. We all have the ability to keep pressing on. It’s in you and in me. Life is only really a rich experience when we drive toward a goal and know how to get there.”

- Brandon Steiner

Celebrating the Sale | Jeffrey Gitomer | Real World Sales Advice

When you make a sale you celebrate. That’s okay for a minute or two. Then what? What are you doing for that customer after the sale has been completed? How are you installing? What value messages are you creating? How are you helping them use? What are you doing for your customer take would make them loyal, referable, testimonial-able, and talking about you on a word-of-mouth basis about how cool you are to other potential customers? The answer is normally not enough or nothing. Most salespeople make a sale, celebrate for an hour, go have a beer, and then go try to make another one. Big mistake! Every customer that you have has two things in common: 

1. They all bought your stuff.

2. They all know other people who could potentially buy your stuff.

Why aren’t you sticking around and building deep relationships with them, maybe even giving them a referral, to try to earn something back for yourself? The easiest person to make a sale with is someone who has already bought. Whether they buy more from you or they refer someone to you. And that customer, once you develop a deep enough, value-based relationship, will also give you a testimonial that you could put up on your YouTube channel – which you probably don’t have. And oh, it’s free. My challenge to you is to think about the sales that you’ve already made, think about the last 10 sales that you’ve made, and think about what you could be doing for that person that would not only earn you more business from them, but would earn you referrals from them – referrals that you have earned based on the value that you have provided.

Challenge for Today | Self Confidence

Project your self-image in a way that breeds confidence in others. Self-confidence comes from your internal thoughts and image. What is the image that you have of yourself? How are people referring to you behind your back?

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Practical Information About Making Sales Today | Self Test

Are you using the WOW factor?

What is WOW? – WOW is sales!

WOW separates the strong from the weak.

WOW separates the sincere from the insincere.

WOW separates the sales pro’s from the con’s.

WOW separates the yes’es from the no’s.

WOW is the full measure of your sales power and the way you use it.

Are you WOW? Is WOW a factor in your selling process?

How do you WOW the customer?

Are you WOW? Here’s a self test. Ask yourself –

· Would you buy it if you were the buyer?

· Do you have what it takes to stick with it, stick to it, and do it until it’s done?

· Will the prospect be moved to act as a result of your presentation?

· Will the prospect go home or around the office and talk about you in a positive way?

· Do you epitomize the 15 WOW characteristics?

The WOW factor is easy to read about, but damn hard to create, prepare and implement. There is a challenge and sacrifice needed to put WOW into your selling process. If you have the fortitude to put the package together, then you must put your WOW in front of the prospect. Here are the final steps to incorporate WOW into your presentation. Notice that all are intangible.

· Focus on your target.

· Have your dreams ever present in your mind.

· Put your passion in your presentation.

· Don’t ever let them see you sweat.

· Let them feel your belief in yourself and your product.

· Never quit.

In sales it all boils down to one word… yes. To get there more often use WOW.

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Practical Information About Making Sales Today.

You can measure how much WOW is in your sales effort by looking at the following ten aspects of what makes up WOW:

1. Be totally persistent – To reach the prospect, to get the prospect your information, to get information about the prospect, to appoint the prospect.

2. Be totally knowledgeable about the prospect – Your knowledge of the prospect and his or her business is often critical to completing the sale. Use the famous “Mackay 66″ questionnaire as a guideline for how much information is needed.

3. Be totally prepared – Have a perfect presentation that you’ve rehearsed. Have a written proposal for what you want to accomplish or sell. Develop support tools and support documentation. Identify all possible objections and pre–script, test, and rehearse responses for each of them.

4. Be 10 minutes early – It is always favorable to arrive a little early, it is always a disaster to arrive late. Carry a light load (only what you need for the show).

5. Be totally professional – Great clothing, professional accessories – brief case, business cards. Have everything crisp and clean.

6. Get “to the point” quickly, then question, listen and question – Talk straight to the point. Get your meat out in 5 minutes or less. Write down your thoughts when the prospect is talking – don’t interrupt.

7. Totally separate yourself from everyone else and your competition – Have creative, new ideas; have the sale in finished form (design done, preliminary layout, sample); have a WOW computerized presentation (multimedia); have a comparison chart of key areas where you beat the competition. Do things (professionally) no one else would do.

8. Be totally confident in what you say and the way you act – build rapport first and keep building it during the presentation; use humor, use humor, use humor; act and speak as though the deal was done; use total manners – think back to your mother screaming at you about how to act civilized – do that. Don’t confuse confidence with cockiness. One works the other fails.

9. Don’t be afraid to use sales tactics – but don’t be obvious. Get tie downs, approvals, and commitments along the way; don’t leave without knowing where you stand; don’t leave without a written down next action, deadline, and/or meeting.

10. Be WOW yourself – You must be positive, enthusiastic, focused, polished and convinced. You must be outstanding enough to be memorable.

Here are fifteen characteristics/words that epitomize a WOW salesperson

1. Persistent (relentless)

2. Prepared

3. Best

4. Creatively different

5. Funny

6. Truthful

7. Real (genuine)

8. Compelling

9. Fast and to the point

10. Skillful

11. Knowledgeable

12. Courageous

13. Memorable

14. Long–term

15. Able to get to yes

Are you WOW? Check back tomorrow for a self test and find out!

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