Reading is Fundamental to Attitude Self-Awareness

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You can start by reading and studying these four books:

  1. Think and Grow Rich by Napoleon Hill
  2. How to Win Friends & Influence People by Dale Carnegie
  3. How to Stop Worrying and Start Living by Dale Carnegie
  4. The Power of Positive Thinking by Norman Vincent Peale

Me? I read two pages from a positive book every day. I’ve been doing 15 minutes a day of “attitude reading” for 30 years. I don’t know if it’s working yet. I’ll do it for another 35 years, and then that’s it—I’m going to quit.

I also recommend that you enroll in the nearest Dale Carnegie program. Carnegie courses are timeless and provide a great attitude foundation.

But I know you. You want more attitude gems now, and you want them free.

OK, here are 20.5 attitude gems (mental snacks to chew on and digest) I’ve picked up along the way that I recommend you read, cut out, copy, share with others, post on your wall, and study in a way that you can implement them into your “thought and expression” process:

1. Change your input to change your attitude. If you seek a positive mind and a positive attitude, you MUST expose yourself to positive information and hang around positive people. If you want to achieve positive, you have to surround yourself with it and live it.

2. You were born to win. But, “You must plan to win, prepare to win, and expect to win.” (A famous Zig Ziglar quote).

3. “The will to win is nothing without the will to prepare to win.” (A [famous coach] Vince Lombardi quote.)

4. You will get whatever you want if you help enough people get whatever they want. A quote that many claim to have said. It doesn’t matter who said it—just live it.

5. Make every day as productive as the day before you go on vacation. That’s a day that EVERYTHING gets done.

6. Ignore people who tell you, “You can’t.” (Except your boss.) People will try to discourage you for fear that you will pass them. Don’t let it happen.

7. “If you have nothing nice to say, say nothing.” (A famous quote said by your mother.)

8. Don’t dwell on (whine about) the problem; concentrate on the solution. Resolve how you can; don’t lament why you can’t.

9. Forgive and go forward. Grudge blocks positive. Until you clear the past, you are destined to repeat it.

10. Self-talk equals self-performance. Look at any athlete. Self-talk is a crucial part of expected positive performance.

11. What is the picture you have of yourself? That is what you will become. Spend 15 minutes a day focusing on a positive picture.

12. You will hear the word “No” 116,000 times in your lifetime. (Maybe more). Try converting just 1,000 of them to “YES!” and the world is your oyster.

13. What you do off the job determines what you are likely to do on the job. Uh oh.

14. Strengthen your weaknesses and strengthen your strengths at the same time. Combine positive with negative for better personal development results.

15. Failure is an event, not a person. Think of failures “it”, not “me.”

16. It’s not what happens to you; it’s what you do with what happens to you. Sound familiar? Attitude manifests itself in your RESPONSE to events.

17. Every obstacle presents an opportunity, if you’re looking for it. “Revel” and “lament” are choices. Your choices.

18. Hard work makes luck. Nothing affects positive circumstance and results more than hard work.

19. How many of your problems are cured with ten grand? (A question a famous father [my dad] once asked me as I lamented my problems.) If money makes your problems go away, attitude can make them go away as well.

20. It’s not what you say; it’s how you say it. The tone of your verbiage determines the atmosphere of your environment.

20.5 Resign your position as general manager of the universe. (A famous author’s [me!] principle 12.5 from The Little Red Book of Selling.) Don’t try to solve (butt into) other people’s problems until YOU are problem free.

Attitude gems lead to attitude AHA!s—those single moments in time where something happens, or someone says something, and suddenly you get it—suddenly you scream AHA! Many (many) years ago, I was driving down the road listening to a tape by Earl Nightingale (one of the founding fathers of personal development). On tape four of his legendary but hard-to-find series Direct Line, the topic was enthusiasm.

“Enthusiasm,” Earl said, “comes from the Greek ‘entheos,’ meaning the God within.”

AHA! All of a sudden, all the other quotes and advice made sense. The strength of self-belief is within your own spirit, if you hunger for the feeling. And these words are food for yours.


Excerpted from Jeffrey Gitomer’s Little Gold Book of YES!

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