It’s that time of year: “Call me back after the holidays.”

Call me after the holidays is not an objection. It’s worse. It’s a stall. Stalls are twice as bad as objections. When you get a stall, you have to somehow dance around it, and then you still must find the real objection before you can proceed:

What tactic will you use this holiday season?

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What You Need To Be Doing This Holiday Season

Here’s what you need to be doing this holiday season. These are my personal recommendations for maximum holiday enjoyment, both in business and with family:

  • Do not use auto-reply telling people you’re out of the office for the holidays. Either respond, or let them sit until you return. If I send you an email, I don’t really care where you are or what you are doing.
  • Send cards that are saved. Go to Ace of Sales and send email holiday cards that rock. Thank your customers. Don’t just wish them well.
  • Change impersonal to personal. I want a card signed by people, not a printed corporate name at the bottom.
  • Spend as much time as you can playing with kids. They relax you and bring you back to a less stressful time. They also tell you what’s next. Remember a few years ago when they were texting and you weren’t? Ask them what’s new. Then start doing it as soon as you can.
  • Get together with the people closest to you and tell them how grateful you are that they’re in your life. Trade some memories. Tell them you love them. Offer some new ideas.
  • Stay positive. Stay sober. And stay focused on family, not just football.
  • Make peace with at least one person. There’s someone you’ll see during the season that’s not your favorite. Talk it out and make it a better relationship. You’ll feel great.
  • Be your own Santa Claus. Make a list of gifts to buy, and put yourself at the TOP. Buy yourself something nice. Something you really want. Celebrate your past year and set the tone for next year.
  • Select a local children’s charity and give them some books. As long as we’re talking Santa, be a real one.
  • Select a local children’s hospital and visit with small gifts. You’ll feel way better than the children you visited. (And they will feel great!)

And as much as I want to keep work out of this writing, I cannot. Many people will be working, and this is an excellent time to set meetings, have meetings, make sales, and solidify relationships.

It’s the season, baby. Let it snow.
Go out and work in it.
Go out and play in it.

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The 100-year path to a sale is over: Road Closed

We are in the year 2011 and it’s amazing to me that people are still cold calling, leaving voicemails, asking for appointments, and, in general, trying to pull out their Felix the Cat tricks that were dead and gone the moment the Internet reached awareness. (No offense, Felix.)

Why on earth would someone let you in to see a decision maker on a cold call?
Why on earth would someone return your cold call voicemail?
Why on earth would someone grant you an appointment to make a sales pitch from a cold call?
Why on earth would someone listen to your time-worn sales pitch/tricks without a hint of value coming from you?
Why on earth would you look for your prospect’s pain when he or she is looking for pleasure?
Why on earth would you try to sell your prospect, when all they want to do is buy?

Every day I receive sales questions via email, on my website, through my social media platforms, and from phone calls to my office. ALL of them focus around how to do something new with a strategy that is 100 years old.

How do I overcome objections?
How do I make a better cold call?
How do I leave a better voicemail on a first call?
How do I close a sale?

Most of the people asking these questions only have nine Twitter followers. Maybe less. Maybe none. Or maybe they aren’t even on Twitter – and that’s why they’re stuck on the old path where the road is blocked, forever.

And worse, you get angry at me when I tell you what to do, and how to win.

If you’re stuck in the ’80s, the best answer I can give you is to buy (or invent) a time machine, set it for 1980, and go back and live there. You’ll have ten years to hustle and struggle.

REALITY: The days of selling the old way are not only gone, they’re annoying! Not to me. They’re annoying to your customer and your potential customer.

THE NEW WORLD OF SALES: The Internet and business social media are the new order of selling. They’re the new frontier. BUT first, you have to believe it’s worth it, resolve to make a plan, dedicate yourself to hard work for a year, and discipline yourself to daily execution.

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You Can Still Sign Up For My Webinar Bootcamp!

You can still sign up for my webinar bootcamp! Click on #JGBootcamp to see what you’ve been missing. Here is the topic today, and for the rest of the week:

  • Wednesday – Create a Killer Personal Brand, It’s not who you know, it’s who knows you
  • Thursday – Differentiate or Die, The key to selling is the customer’s perception of your ability to differentiate yourself from your competition
  • Friday – Unlimited Q&A Session with Jeffrey and Andy, All of your questions answered

If you missed Monday or Tuesday, don’t worry—you can still listen to the recorded versions of the webinar if you sign up.

Here are a few examples of useful information that you’re missing out on:

Register for my webinar bootcamp now: http://www.gitomer.com/products/Webinars.html

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Will Next Year Be THE Year Of Rebound?

The days of waiting to see what will happen, waiting to see when things will return to “normal,” and waiting for a sure sign of recovery are over. You cannot afford to wait any longer. You cannot afford to “get by” until the economy is once again safe.

The definition of “safe” has pretty much been eradicated from the dictionary. Unless someone is safe sliding into second — and even then instant replay may prove them wrong.

In the video below is a list of actions for you to take right now. Not after the holidays. Not after the New Year. RIGHT NOW!

Want to be even more prepared for the new year? Register for my webinar bootcamp now: http://www.gitomer.com/products/Webinars.html.

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Have You Signed Up For My Webinar Bootcamp Yet?

Have you taken time to sign up for my webinar bootcamp yet? Between December 12th and 16th I am going to give 5 webinars that are going to rocket you into 2012 because it’s information you can use. To give you an idea of what my webinars are usually like, I’d like to share two excerpts from webinars I hosted in the past. Play the videos now:

From “I Tweet Therefore, I Am”:

From “Deliver Value, A Cash Source Crash Course”:

To register for my webinar bootcamp today, click here.

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Register For My Webinar Bootcamp TODAY: 1 Week, 5 Webinars, 1 Hour Each

Between December 12th and 16th I am going to give 5 webinars that are going to rocket you into 2012 because it’s information you can use. The minute you hear it you can take it out into the street and turn it into money!

On Monday I’m going to talk about how to take full advantage of 2012 in the new economy. Everything you need to know but didn’t really want to execute in a manner you could do it and feel comfortable with. I’m going to give you the comfort.

On Tuesday I’m going to talk about Cold Calling. I hate it, but you gotta make them. I’m going to teach you how to do it with a new approach and how to do it until you don’t have to do it anymore.

On Wednesday I’m going to talk about how to create a killer personal brand, something that will just not register on Google as the first full page, but one that will give you a reputation based in value.

On Thursday I’m going to talk about differentiate or die. How to really differentiate yourself from the people you hate, your competition. You won’t have to hate them anymore, they’ll hate you.

On Friday I’m going to take the whole hour and do unlimited Q&A. I’m going to gather the questions from the first four and then anything you want to ask, Andy Horner and I will be available to answer every singe one of your questions even if it takes 2 hours.

Anyone who signs up gets a bonus. Every single registrant will received recordings of our 3 biggest webinars from 2011. Delivering Value, A Cash Source Crash Course, How to Ask Powerful, Emotionally Engaging Questions, and I Tweet, Therefore I Am!

To register for my webinar bootcamp today, click here, or on the photo below.

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Cyber Monday Special ALL WEEK LONG At Gitomer.com!

Take full advantage of Cyber Monday all week long at Gitomer.com!

Visit Gitomer.com now.

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Team or Family?

Whenever I ask a leader how many people are in their group, they will respond with a number and the word team. “I have 17 people on my team.”

Sometimes they will say, “I am responsible for a team of 21.” I always like when a leader includes the word responsible in any statement because it indicates their thinking — and how they view their role as leader. A responsible leader.

I’ve been a business owner since the late 1960s. I’ve always considered myself a businessman rather than an entrepreneur. Probably because my dad was a businessman and my mom was a businesswoman, and most of our family friends were businesspeople. They all owned or operated “family businesses.”

As a result of those exposures, I’ve always considered my business a family business, and have always had members of my family involved in the business. I never felt that I had a team of people. I had (and still have) a family.

I don’t know of many leaders or business owners who define it this way. But I have found that by using “family thinking” rather than team thinking it’s a much more personal business, and I tend to take more family actions than corporate actions.

Here are 4.5 examples of “family thinking” in my business:

1. Benefits are based on what I would provide for my family. Health and dental insurance is provided. AAA Roadside Assistance is provided. Life insurance is provided. These are the same benefits I would give my children, so I give them to the rest of the family.

2. Everyone eats. When you go to the refrigerator in your home, you don’t leave a dollar for a soda. You just take it. It’s the same in my business. Food is free. And not just for our family – also for the family of people that service us. The copier repair person, the FedEx delivery person, and the plant lady. They all know there’s food at Buy Gitomer that they’re more than welcome to partake of.

3. Family celebrations. Birthdays and special occasions create opportunities for the family to gather (many are in separate offices all day) and have pizza or sandwiches to celebrate. It’s a relaxed time where people get to know each other as human beings, not just as co-workers.

4. Living benefits. Every employee is entitled to a free health club membership at the local YMCA. This serves two purposes. First is the opportunity for everyone in the company to get healthy and stay healthy. And second it’s part of my ongoing commitment to help the city of Charlotte.

4,5 The atmosphere is relaxed. We’re not a PC-company. People are responsible for their own productivity. People are responsible for their own hours. And people are responsible for their own tasks – without language or protocol getting in the way.

KEY POINT OF UNDERSTANDING: Whether you call your people a team or a family, as a leader you have a responsibility to create the internal atmosphere in your office or at your place of business. And I maintain that in a relaxed atmosphere, where people feel at home and can grab something to eat when they’re hungry, great morale and high productivity follow suit.

KEY ACTION TO TAKE: Assess the current condition of the people on your team. How do you think they feel about coming to work every day? And how do they interact with others? Ask yourself if there’s something you could do that would improve their feelings about the business and increase their productive time while they’re in your office or theirs. WARNING: You may have to spend a few more dollars to make this happen, but I promise you those dollars are well invested.

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23.5 Characteristics of Trusted and Trustworthy People

From my personal life experiences, here are 23.5 characteristics that I have discovered in other people that have led me to trust them:

1. To get trust, first give trust.

2. Surprise (genuine) helps leads to trust.

3. Trust grows slowly over time.

4. Giving value first leads to trust.

5. Questions that differentiate, especially in matters of money, lead to trust.

6. Competency and superior skill leads to trust.

7. Straight-forward truth leads to trust.

8. Creativity leads to trust.

9. WOW! leads to trust.

10. Giving trust leads to getting trust.

11. Superior knowledge and genuine help lead to trust.

12. Superior service leads to trust.

13. Understanding leads to trust.

14. Willingness to help leads to trust.

15. Truth and honest dealings lead to trust.

16. Respect and reliability lead to trust.

17. Desire to serve with a grateful heart leads to trust.

18. Dedication to serving and enlightening others based on heartfelt belief leads to trust.

19. Random acts of kindness and the desire to do the best job possible lead to trust.

20. Accurate advice over time and friendship without condition or expectation lead to trust.

21. Superior performance with passion over time leads to trust.

22. Dedication to personal excellence and mastery of a craft leads to trust.

23. Friendship based on respect, mutual admiration, truth, and fun leads to trust.

23.5 I trust myself first.

Study this list, and add to it. I hope it helps you become a more trustworthy person, and helps you find trustworthy people to connect with in life.

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