A Game Plan to Generate 1,000 Social Media Leads

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Jeffrey Gitomer Sales Training Social Media Leads

I have a goal and a plan to attract 1,000 leads in the next 30 days.

Six months ago I launched my Gitomer Certified Advisor program. It allows others in the coaching and training field to use my brand and sell my classroom training and my online platform along with their offerings – or by itself.

After a very successful (but limited) launch, I want to take the program to the next level and need to find interested and qualified people to do so.

THINK ABOUT YOU AS I TELL YOU ABOUT ME. Before I get into the strategy and actions I’m going to take, I want you to understand why I’m writing about the process. I want you to compare it to how you attract, how you prospect, and how you connect with willing buyers.

• How do you get leads?
• How do you prospects?
• What is your strategy to socially involve and attract?
• Is your personal platform strong enough to attract?
• What is your social media lead-conversion rate?

The answers to these questions will significantly impact results.

BIG PICTURE: The strategy for this “attraction campaign” is to use every form of social media and electronic outreach to find interested people, and offer them multiple ways to connect with me. The goal is to give information immediately without a barrier of registering or giving me their information. I want to get my messages BOTH responded to and passed along.

THE TARGETS: In order to get 1,000 leads, I am going to mass mail my contacts and connections AND specifically target existing coaches, existing sales trainers (corporate and independent), and anyone looking to start their own sales training business that wants to use the Jeffrey Gitomer brand to increase authenticity. As a Gitomer Certified Advisor, I provide them with the content, the brand, and the training to make it happen.

TIMED SOCIAL MESSAGES: Posting time and frequency are directly proportionate to the audience reached and their likelihood of response. From my personal experience, my social media consulting expert, Joe Soto, and the article, “The Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blogs at the Best Time” in The Huffington Post, the best times to post on social media are as follows:

Facebook: Best post times are between 1pm and 3pm Monday through Friday; engagement rates are 18% higher on Thursdays and Fridays.

Twitter: Tweet later in the day. Re-tweets on Twitter are higher at 5pm compared to any other time during the day; the best times to post are between noon and 6pm. This same study found that people are on Twitter 181% more during their commute. Think about it. Aren’t you more likely to be all about your life and how to improve it before or after work?

LinkedIn: The Media Bistro suggests LinkedIn is most often used right before and after work hours (specifically on Tuesday and Thursday, but no one knows exactly (except maybe LinkedIn).

Blog: Readers read in the morning, with the “sweet spot” being Thursdays around 11am. But that’s a subjective opinion as well.

YouTube: There’s no “best time.” By comparison to others, its visitors are more search oriented, so I intend to be both searchable and findable. And my new video posts will go out to all my existing subscribers.

CRAP SHOOT REFINED: No one really knows. All messages are different, and all experts are flawed. (I’ve been proving that for years.) I believe that content is a bigger key than what time you post it. And key words will get you found. So that’s where I’m concentrating. I’m going out to my audience, and asking them to go out to their audience (re-tweet, repost, forward, like, comment, and anything else that spreads the word organically).

My overall goal is to generate at least 1,000 leads by May. You may think that is an aggressive goal, but highly achievable through social media and email. Generating 1,000 leads will create a pipeline that will lead me to one sale per day by June 2014.

And I am going to give you the complete detailed outreach plan for you to use as a guide to creating your own game plan for new leads – next week.

If you’d like to see the exact email and subject line I’m going to use, read Generate 1,000 Leads

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Comments

  1. ah – plans – they all sound good – they make sense and seem truly worth while until they hit reality and that is that people do not always do what you want them to – what you expect nor are they willing to do anything that you so graciously ask them to – nope – the best thing to do is to create an experience that they cannot refuse to share – that they simply must pass on to their friends and family and even onto strangers because they just can’t help it – and even it they are willing to share something let’s say for their Facebook fans on their pages – that costs money and so much money to even get a fraction of those fans that they have to even remotely look at what you have to offer – never mind share it –

    for example – I have over 15,000 Facebook fans on my page for my art – and it costs $5.00 to have 53,000 of those fans plus their connection see something that I post – but perhaps – what – 29 people saw and read or viewed and image that I post – sound like a like but it is a pittance and to go for 1,000 with a forces effort sounds like a great guerrilla plan – but there might just have to be something – impelling – captivating and something that has exponential viral growth added to it –

    let me see – Jefrey – you’re a really nice guy – I enjoy your videos and advice and whatever you have to share – but what can you add to you offer that will make it compelling – irresistible to share – something that people will want to share with not only thousands to get a thousand leads – but millions of people – something that has not been done before that the average person thinks is cool – way out – have to share worthy?

    free sounds good and it may work a little bit – but your talking about sales – and the thing is that even the word sales turns people off – before – now and into the future –

    perhaps you may think that I am wrong – and maybe I am but that is my feeling on the whole subject – when someone sees something that they have to purchase and then when that purchase that they made is shared with others – then you have something wild – until then there is a great deal of wasted thought – time energy and well – your brilliant brain power – let’s take over the world – get the entire system of energy creation or harnessing to be inverted on it’s head and make the lives of every single individual on the planet no matter who they are – a totally new experience –

    let’s really think –

  2. by the way my name was cut short in the previous post – does it matter – perhaps not – perhaps nothing matters – but it is spelled correctly in this one – :-)

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