Jeffrey Gitomer | Real World Sales Wisdom

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Write one article.

After you have spent a few months writing things down, I challenge you to write one article that will appear in a magazine or newsletter that your prospective customers, or your existing customers, might read. When you appear in print, it changes your customer’s entire perception of you. You go from salesperson, to industry expert — you go from community member to community leader. Not only in the eyes of your customers, but also in the eyes of your co-workers and your family. I don’t write books. I write articles. Articles lead to books.
Jeffrey Gitomer

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