Dear Jeffrey, I have been a subscriber of your Sales Caffeine email magazine for about six months and have read your Little Red Book of Selling. I have a personal question for you that may help other subscribers deal with the ups and downs of being in the sales profession. Honestly, how long did it take YOU to become a “good” salesman? William
The short answer is: A long time. Little-by-little. Day-by-day. Sale-by-sale. Lost sale-by-lost sale.
A better answer is: Goodness and mastery evolve – IF you decide you want to master the science, IF you have a positive attitude, and IF you believe in and love what you’re selling.
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