In your business:
Video is the new brochure.
Video is the new testimonial letter.
Video is the new proposal.
Video is the new training manual.
Video is the new instructional manual.
Video is the new letter and email.
Here’s what to do (and here’s what I’m doing) to keep your business up to speed:
1. Take video of something every day. I don’t care what it is. A thought, an idea, an article, a brochure, a sales presentation, a customer testimonial, or a little kid sliding down a slide.
2. Make a list and create a pile of everything you have that’s printed. Make a game plan to replace it with something more current than 600-year-old technology.
3. Gather your best customers and have a video party. Begin asking them why they buy from you, on video. Then ask why they would recommend you, on video.
3.5 Whatever it is you’re selling, take advantage of every new channel of distribution. The old ways of selling, the old ways of marketing, the old ways of promotion, and the old ways of branding are no longer applicable – other than for a history lesson. It’s all changed with 4G speed, 10-hour batteries, social media, and flat screen TVs.
INTERESTING THOUGHT: As we head toward a paperless society, all the screaming environmentalists will have to find a new cause. Paper will go away by evolution, not by people screaming, “Save the Trees!”
If you are looking for some kind of model, take a close look at mine, and emulate it. So far it’s working well. But be careful, and check back often, because everything will be different by next year.
The best way to win in this economy is simple: stay in front of the losers.