Jeffrey Answers a Question about Creating Loyalty | Sales Training

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You can invest in some marketing program to reach new people – or you can invest in giving your existing customers the best service possible, and let THEM find new people for you. ~Jeffrey Gitomer is the author of twelve best-selling books including The Sales Bible and The Little Red Book of Selling. His forthcoming book, 21.5 Unbreakable Laws of Selling, will be available September 3rd, and will feature a national public seminar tour.

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  1. Jeffrey,

    In your video two keywords stuck: ‘sincere’ and ‘challenge’.

    It is of biggest importance, of course, that the customer service rendered is sincere. I don’t want to go into a store and be thanked in a way that feels like someone is being told to be friendly. It is therefore a challenge to find exactly these people who, as employees, will represent your store (and your values) in the way the owner would him-/herself.

    Which takes me to another aspect: it is of biggest importance that, if we have our own business (store, service provider, etc) we do that because we are passionate about solving someones problems, no matter how big or small they are. If this is the case, I believe that being friendly and helpful in a ‘wow’-manner will never be an issue, but the standard. If someone opens a store just because they think they can pull it off and to make a living, it will be hard to create a ‘wow’-experience. That’s why, in my opinion, it’s absolutely crucial that, no matter if you are an employer or employee, what you do is connected to your passion.

    Best regards from Greece,

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