I read Swim with the Sharks Without Being Eaten Alive by Harvey Mackay in 1992. It was a life-changing, and career-changing, book for me, and millions of other readers (hopefully you).
The #1 New York Times bestseller Swim with the Sharks contains a hundred short business lessons that are both impactful and actionable.
After its initial success, the book has become an iconic classic, rivaling any other printed business book in the past 100 years.
Fast forward to 2011. I just finished reading Mackay’s new book, The Mackay MBA of Selling in The Real World, and it is with trepidation I tell you that it’s better than Swim With The Sharks.
If you’re reading this article, it’s probably because you already know me as a world-class expert in selling who has written and published eleven books in the past 20 years. I make it my business not to read new books because I don’t want to be influenced by, much less accused of copying, someone else’s idea or style. I have my own style. I have my own voice.
But I could not pass up the opportunity to devour the intelligence, the insight, and the strategies that Harvey Mackay has gained over the past five decades in one of the most successful writing and speaking careers.
Harvey Mackay has made a career out of networking, befriending, giving value, and selling. He sells his business and his product. More important, he sells himself. Actually, people buy Harvey Mackay. I do.
In The Mackay MBA, he’s taken all those characteristics and broken them down into lessons that you can use immediately in your sales life, your business life, and your personal life.
When you get the book, follow Harvey’s classic advice, “Don’t just read it, study it.” Set aside personal time so that you can take each chapter and create an implementation game plan. Bring your fellow salespeople to a meeting, and create a Mackay mastermind group that will help you both understand and implement these classic principles of business and sales success.
For the past 20 years, I have had the privilege and the pleasure of reading every single Harvey Mackay book. His new book The Mackay MBA of Selling In The Real World stands out as relevant, realistic, resourceful, right on the money, and ripe with opportunity for you to take advantage of.