"You remember your experiences both positively and negatively. The result of those experiences is how and when you spend your money. Jeb Blount's book, People Love You, teaches you how to define those experiences in a way that ensures that your customers will love you, love your company, love your products and services, and love to give you their money. You could not ask for more in a book, but you'll have to own it and read it to discover it."