The Opportunity of Business Social Media

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Business Social Media

Social media has become a phenomenon beyond words. Hundreds of millions of people all over the world have joined the party. In a millisecond, millions of people can know everything about everything and everyone.

You knew it couldn’t be long before business got involved. Small business, big business, your business.

I’m 68-years-young. I’ve seen a lot of opportunities come and go. I have also seen the complete evolution of the computer, and the complete evolution of the Internet. But never have I seen, or could I have imagined, an opportunity so great as business social media. And the best part is, it’s just beginning.

Now is your time to take full advantage of this low-cost (often no-cost), global, and local opportunity.

When companies like Procter & Gamble, Dell, Apple, IBM, Microsoft, Zappos, and Amazon dive head first into the process, you can be certain there is plenty of opportunity and plenty of room for you to do the same.


You must be willing to allocate an hour a day to build your network. When you do, and do it right, the rewards will be beyond your ability to measure. You will reconnect with business associates and you’ll attract people and prospective customers to connect with you a thousand times faster and 10 thousand times better than making the 100-year-old cold call.

Business social media is the new cold call.

You’ll make sales, you’ll create loyal customers, and you will profit from your ability to expose yourself, your thoughts, your experiences, your interactions, and your value to your market around the corner, and your market around the world.

CAUTION: After you begin to see results, you’ll curse yourself for not starting sooner. Turn that energy into action. Business social media is still young. There is still plenty of time. Commit to involve, decide to do it with value, intend to stick at it until you win, and reap the rewards both in reputation and in profit.

Get on the social media wave. It’s a big one. Perhaps the biggest ever.

For more on social media register for Gitomer Gold.


Jeffrey Gitomer is the author of twelve best-selling books including The Sales Bible, The Little Red Book of Selling, The Little Gold Book of Yes! Attitude, and 21.5 Unbreakable Laws of Selling.  His real-world ideas and content are also available as online courses at For information about training and seminars visit or, or email Jeffrey personally at

© 2016 All Rights Reserved. Don’t even think about reproducing this document without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112

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I’m satisfied with my present source… Why?

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I'm satisfied with my current vendor

Knowing the reasons why an existing relationship is satisfactory will help you understand how to proceed.

Here are the top 12.5 reasons your prospect likes the vendor he’s currently using…

1. Price or great deal (perceived value).

2. Quality of product/service.

3. Has a special business relationship.

4. Has personal relationship.

5. Has used this supplier for years.

6. No risk, no hassle or problems — gets what he wants, when he wants it. No reason to upset the apple cart. Feels safe with existing status-quo..

7. Doesn’t know any better – only thinks he’s getting a good deal or good service.

8. Vendor “helped me when I needed it.”

9. Great (friendly, immediate) service.

10. In stock – immediate delivery.

11. Personalized service/does favors.

12. Told by someone else “This is who we buy from.” Referred.

12.5 Is lazy, has a vendor, doesn’t want to change, isn’t spending his own money (not the boss).

AND — maybe the prospect likes the product you have, and just doesn’t like you. Just a thought.

Find out which one of these 12.5 reasons applies to your situation before you start to overcome this objection…or you’re wasting your time.

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Measuring the ROI of Social Media?

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Follow Up or Follow Through?


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